Back to forecasting & other ML

FORECASTING & PREDICTIVE ML · POSSIBILITIES

What your records
could predict.

Sales history, bookings, job sheets and sensor logs hold patterns that are hard to see by eye. Predictive machine learning uses them to forecast what is coming, spot what is unusual and estimate what is likely. Here are some of the ways it can help.

01 / IN PRACTICE

Five ways to put
your data to work.

Each example below is a common starting point. Real projects are shaped around the data you already keep and the decisions you want to support.

01 / DEMAND FORECASTING

Order the right amount, at the right time.

Forecasts built from your sales history, seasons, promotions and local events estimate what you are likely to sell in the weeks ahead — with a realistic range rather than a single guess. Stock, ordering and production can then be planned around it.

  • Stock & reorder planning
  • Seasonal & promotional peaks
  • Production & ingredient planning

Less money tied up in stock, and fewer empty shelves.

Demand forecastingILLUSTRATIVE DEMO
SKU-221 / WEEKLY UNITS52 WEEKS
NEXT 4 WEEKS3,420LIKELY RANGE±6%REORDER BYTue 14 Oct
TODAY
FORECAST WITH A REALISTIC RANGE refreshed weekly

02 / STAFFING & CAPACITY

Staff for the busy hours before they arrive.

Predicting footfall, calls or bookings hour by hour helps match rotas to demand. Planners can see next week’s pinch points and quiet spells in advance, instead of finding out on the day.

  • Rota & shift planning
  • Call handling & front desk cover
  • Bookings, footfall & delivery slots

Rotas that follow the demand, not last year’s habits.

Staffing & capacityILLUSTRATIVE DEMO
CAFÉ_HIGH_ST / SATURDAYFORECAST vs ROTA
08091011121314151617181920
Forecast customersStaff capacity
  • Add 2 covers 12:00 – 14:00
  • Add 1 cover 18:00 – 19:00
  • Start one shift later: 09:00 → 11:00
ROTA SUGGESTIONS FOR REVIEW 7 days ahead

03 / ANOMALY DETECTION

Notice the unusual in the everyday.

A model that learns the normal rhythm of your data — energy use, payments, sensor readings or orders — can flag the points that don’t fit. Leaks, faults, errors and fraud tend to surface sooner, and people only need to review what stands out.

  • Energy & water use
  • Payments, refunds & expenses
  • Sensor readings & machine data

Problems spotted in hours, not at the month-end review.

Anomaly detectionILLUSTRATIVE DEMO
SITE_ENERGY / kWh PER HOURLAST 7 DAYS
Sat 00:00–06:00 · +48%
MONTUEWEDTHUFRISATSUN
  • Mon – Fri within expected range
  • Unit 4 compressor left running overnight
1 UNUSUAL PERIOD FLAGGED ~£38 saved per week

04 / CUSTOMER INSIGHT

Know which customers need attention.

Using order history and engagement, a model can estimate how likely each customer is to lapse, renew or respond to an offer. Your team gets a short, ranked list with the reasons behind each score, rather than a spreadsheet to trawl through.

  • Lapse & renewal risk
  • Lead & enquiry scoring
  • Targeted offers & follow-ups

Time spent where it is most likely to matter.

Customer insightILLUSTRATIVE DEMO
ACCOUNTS / RENEWALS DUE214 CUSTOMERS
  1. CUSTOMERLAPSE RISK
  2. Harrogate Deli Co.No order in 7 weeks0.86
  3. Ripon Garden CentreSpend down 40%0.74
  4. Dales VeterinarySupport tickets up0.61
  5. Thirsk MotorsRenewal in 30 days0.38
  6. Malton BakeryOrdering as usual0.12
TOP 3 SENT TO ACCOUNT MANAGERS every Monday

05 / QUOTE & JOB ESTIMATION

Price jobs with your own history behind you.

Past jobs hold a lot of knowledge about how long work really takes and what it really costs. A model trained on them can suggest an estimate for a new job from its details, with a range and the most similar past jobs to compare against.

  • Job duration & labour hours
  • Materials & cost estimates
  • Lead times & delivery promises

Quicker, more consistent quotes.

Quote & job estimationILLUSTRATIVE DEMO
NEW_QUOTE / Q-1187640 PAST JOBS
Job type
Kitchen refit
Floor area
14 m²
Location
Knaresborough
Access
Restricted parking
ESTIMATED LABOUR38 h32 h45 h
  • Kitchen refit · 12 m²35 h.93
  • Kitchen & utility · 14 m²41 h.89
  • Kitchen refit · 16 m²44 h.86
ESTIMATE READY TO CHECK 3 similar jobs

02 / AND MORE

Other problems
ML can take on.

Predictive maintenance

Use sensor and service records to estimate when equipment is likely to need attention, before it fails.

Route & schedule planning

Plan delivery rounds, visits or production runs that make better use of time, vehicles and people.

Recommendations

Suggest related products or services based on what similar customers have bought or booked.

Pricing & markdowns

Test how price changes affect demand, and time reductions on slow or short-dated stock.

Sorting & routing

Classify incoming records, forms or requests and send each one to the right person or queue.

Something else entirely

If a decision is made regularly and there is data behind it, it is worth a conversation.

03 / GETTING STARTED

What a good project
needs to succeed.

01

History that covers the patterns

Records going back far enough to include the cycles that matter — often at least a year for seasonal businesses.

02

A decision it will feed

A prediction is only useful if it changes something: an order, a rota, a phone call. We start from that decision.

03

A simple baseline to beat

Compare the model against what you do now, such as last year’s figures, so the improvement is clear and honest.

04

Regular refreshes

Businesses change. Models are retrained and checked on a schedule so their accuracy doesn’t quietly drift.

04 / YOUR DATA, PUT TO WORK

Have a problem
in mind?

Tell me about the decision you are trying to make and the data you already keep. We can talk through whether machine learning is a good fit, or whether something simpler would do the job.

Open to projects in North Yorkshire and nationwide